At Nuovo Photography, I lead the creative process behind our influencer-led Meta advertising campaigns, from concept development, filming and directing talent to editing the final ads. Building genuine relationships with creators allows me to capture natural, engaging performances that resonate with audiences. Through storytelling, pacing, and thoughtful post-production, I’ve introduced new campaign styles and creative concepts that have helped evolve the brand’s primary advertising channel beyond its traditional format. The result is a portfolio of high-performing campaigns that have generated hundreds of thousands of views while driving leads through the company’s primary form of advertising.